Strategic Use of Social Media in Commercial Real Estate

The commercial real estate business has been slow to embrace social media for business development, but Scottsdale-based Strategic Retail Group is an exception.retail space for lease in Arizona

“We dove into Twitter, Facebook and YouTube in January 2010,” said Partner Matt Milinovich. “It took us a while to figure out which ones were best for what.”Twitter is best for sharing market news, Milinovich said. Facebook works well for building community, especially as it relates to local retailers. The company’s YouTube channel is effective for landlords and tenants to see properties without having to make site visits all the time.

“They’ve all been driving a lot of traffic to our property pages and Web page. It’s been a good investment  and campaign for us,” said Milinovich, who started, directed and continues to handle social media for Strategic Retail Group.

The easiest way to become a fan or start following Strategic Retail Group is by going to its home page:

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