The latest concepts to hit the valley are from the quick fire pizza craze that is sweeping the nation.
It seems like every day we are hearing about the next group that is going to roll out their concept in the valley. Quick fire pizza is the gourmet burger of 2014. The category takes the Subway and Chipotle model and brings you a fast pie. In short, you start with your dough, walk down the line choosing your toppings (or pick a pie from the pre-created menu), and they throw your pizza in the high temp oven to be delivered a couple minutes later.
All of these users seem to have a common theme, a push towards a sustainable and environmentally friendly approach to all of their products. Most are offering gluten free and healthier options for pizza. There is an emphasis on the customer experience starting from their cool fresh build outs, custom design of the finished product, and all delivered at a reasonable price.
Here is a quick introduction into the users of the category that you might see popping up around town shortly:
Blaze is one of the concepts looking to take the United States by storm. Based out of Pasadena, CA, Blaze likes to keep things quick. They are known for their fresh, made-from-scratch dough, healthful and artisanal ingredients and a blazing hot oven. 180 seconds and you have a fresh fast-fire’d pie. The Blaze Pizza team is littered with former execs from Wetzel’s Pretzels and one of LA’s most highly acclaimed pizza chefs.
Based out of Seattle, MOD Pizza started in 2008, and was one of the pioneers of the concept. Along the way the founding couple has had assembled a pretty impressive team, plucking several people from the likes of Starbucks, McDonalds, Qdoba, and JP Morgan Chase. Their goal is to give customers exactly what they wanted without charging more. As they like to call it, MOD Pizza is simple food for complex times.
Pizza Studio wants you to put your creative side into your pizza. Let your inner chef run wild. Pizza Studio also donates a meal to “Feeding America” for every $20 spent by a guest. Pizza Stuido is headed by former Baja Fresh and Burger King executive Ron Biskin.
Fired Pie is our own local concept trying to make waves in the quick serve pizza category. Founders Fred Morgan, Doug Doyle, and Rico Cuomo all have a rich history in the pizza business including a number of years spent with California Pizza Kitchen. You have two main choices to make at fired pie: one – pizza or salad, and two – your way or theirs. And don’t forget, you inspire, they fire.
Several other local restaurant groups have started to roll out concepts of their own. These concepts include Momenti (http://www.momentipizza.com/) from the group behind Zoyo and Dunkin Donuts as well as myPie (http://www.pizzayourway.com/) from the creators of local pizza group Crust.
Let us know what you think after you try it out.
Kalen Rickard | Senior Associate
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