How do you think the commercial brokerage industry will change within the next five years, and how are you positioning yourself for the future?
During the past few years, as commercial real estate has suffered, Strategic Retail decided to invest in our systems, website and innovative new marketing methods. As a result, we have continued to perform well as a company even during the extended down cycle.We began a social media campaign in late 2009 and have developed video and Internet marketing programs for all of our retail shopping center projects. We are seeing strong results for the first nine months of 2010.
Over the next five years, we will continue to invest in these new marketing programs and continue to innovate. Our use of high-definition video marketing will become more prevalent in our daily marketing efforts for our clients. We see the evolution of typical marketing brochures clearly as they become more interactive and click-able with links to more detailed information and video throughout.
Strategic Retail is an early adopter of technology, allowing us to shorten the deal cycle length. By introducing tablet devices such as the iPad for our brokers to use, we are improving their efficiency and timely access to information. … We will continue to pursue these new innovative methods, and we feel comfortable investing and exploring these ideas to evolve continually to benefit our clients.
Matt Milinovich, Partner and Owner Strategic Retail Group firstname.lastname@example.org
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